European School Tours is a specialist tour operator providing a comprehensive range of services for school groups staying in family accommodation. Established in 1975, EST has organised homestays for thousands of pupils and their teachers, giving a unique opportunity to experience family life in the UK. The majority of schools are from Germany, The Netherlands, France, Belgium and Poland.
The previous website was receiving a good amount of traffic, but not much of that traffic was converting into real business. Digital Marmalade was invited to ‘upgrade’ the website with a clear target of increasing the conversion of visitors into paying customers.
Our approach was to not only give European School Tours a more professional look but also highlight, through imagery, the amazing diversity of attractions within London and across the country. The site features links to most of London’s attractions, itineraries for popular single day excursions outside London and an interactive map of places to visit throughout the UK.
The first stage of the build is in English. We’ll be rolling out German, French & Polish versions very soon.