Fabris Lane new website redesign and functionality
Fri 27 Jan 2012
Fabris Lane is a specialist eyewear business, selling around 5 million pieces annually to a wide range of retailers and opticians. Their products are sold in 35 countries and around 10,000 retail outlets worldwide.
With such a large business and wide range of high profile customers, it was essential for Fabris Lane to update and revolutionise their online presence – that’s why they called in Digital Marmalade! The primary goal of the redesign was to reposition the company away from being a consumer focused company selling sun glasses towards a business that focused on eyewear design, manufacture, quality control, distribution and merchandising.
The site design followed the existing multi-coloured line branding and is built upon our custom CMS, Marmalade Suite, meaning every element of the website is fully manageable by the team at Fabris Lane. The news section is also integrated with the Fabris Lane LinkedIn account making it easy for them to share their news - a useful feature specifically requested by the client.
We were delighted to see the site go live this week and discover the client has wasted no time in updating pages of content with no need for us to get involved!