As International Paper's digital supplier, we were recently commissioned to create a Flash presentation to be played at the company's executive conference. The presentation, which lasts three minutes, will also be broadcast on IPTV for all employees to view at their leisure on the company’s Intranet.
The presentation is titled 'Successes of 2009' and focuses on International Paper’s performance in the year so far. Despite the tough economic climate, International Paper has performed extremely well, but as the presentation emphasises, there is still some way to go. We have used a ‘winding road’ metaphor as the theme for the visuals, and included aspirational quotes. The final piece has been timed to appropriate music, adding to the mood created by the visuals.
By creating this asset in Flash it can be easily repurposed, maximising ROI. It will be available on IPTV very soon.