Korn Ferry International Inspirational Company Video Completed
Fri 18 Jun 2004
Since it was founded in 1969, Korn Ferry International has been the executive recruitment industry's leader and innovator, and today, has evolved as the world's premier provider of executive talent management solutions.
Strategic marketing consultants New Solutions commissioned Digital Marmalade to produce a short video for Korn Ferry to inspire European senior partners about the company's new brand positioning. The idea was that the piece would leave the viewer feeling positive and challenged.
We were supplied with key bullet points, quotes and titles. New Solutions suggested some imagery to be associated with these messages. We created a storyboard which elaborated on these, selecting the strongest assets and pairing them with the corresponding titles.
At this early stage of the project we planned out possible special effects and animation, and picked out a soundtrack. New Solutions signed off an emotive and uplifting progressive classical piece that perfectly suits the company's message of 'Delivering Leadership'. All of the assets were collated and treated by the team at Digital Marmalade, who produced a clean design and layout for each slide. These were then brought to life in After Effects as animated sequences. Once this had been done, we arranged the sequences and created transitions. This was all then synched up to the track.
The finished piece has a lot of impact - although the source material was very simple we have created something very dramatic and emotive with it. The video undoubtedly goes above and beyond the conventional.