This is the international Paper EMEA sustainability story so far, a narrative trilogy composed of:
The Little Green Book
The Little Book of Commonsense
A Matter of Credentials
Together, these aim to separate myth from reality in the paper industry, demonstrate the ‘true brilliance of paper’ and tell real life stories about using paper, and take a closer look at the sustainability footprint of International Paper in Europe.
It has been incredibly successful, and Digital Marmalade took this content online in a responsive format to reach and reinforce their message to a wider audience.
The website also showcases ‘The Treeble Effect’ video: