UX & Web Design App Development

Monarch Airlines Tops Airline Usability Study

The online travel industry is fiercely competitive, none more so than the Airline business. It is vital to stay ahead of the game in terms of usability and customer journey across all channels. At Digital Marmalade we are constantly revisiting processes and suggesting new innovations to make sure we do just that for our clients.

User feedback helps us monitor how we are performing against our client's competitors. The latest research from the eTravel Multichannel Benchmark Study looks at what travel companies are doing to improve customer experience and increase conversions by comparing the usability of 33 leading UK travel websites, 24 mobile sites and 15 apps. "Digital Marmalade have demonstrated their ability to deliver against challenging deadlines with strong management and meticulous hand-off to other parties in the project"

Monarch.co.uk yet again outperformed much bigger players, and spenders. Its app and mobile booking process outperformed all its competitors for usability and was the highest rated airline mobile site and mobile app.

It also was voted top airline site for the following categories; “First Impressions”, “Initial Research” and “Search”.

It was placed just a fraction behind BA making it the second highest ranked airline website beating EasyJet, Jet2, Emirates and Lufthansa.

This is a fantastic result in the wake of all the hard work and effort invested in Monarch’s new mobile booking process and app along with the new Sitecore personalisation work.

Over many years, Digital Marmalade have demonstrated their ability to deliver against challenging deadlines with strong management and meticulous hand-off to other parties in the project. Their Mobile App development work has been no exception. From concept to Android and iOS launch in only 6 weeks, DM managed the wire-framing, usability and design to produce a world class mobile app which has exceeded expectations and delivered for us commercially. Providing superior customer service via mobile apps is central to Monarch’s future and Digital Marmalade will continue to play a key role in that success.
Julian Wheway, Head of Product & Innovation at Monarch Airlines
Monarch Airlines booking path upsell
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