After working with Bloomberg on several motion graphics commercials last year, it was great to kick off 2012 with another similar project! This advert was commissioned by Eurex, one of the world's leading derivatives exchanges with a trading volume that exceeds 1.5 billion contracts a year.
The commercial takes the form of a series of ‘smart facts’ about the exchange market, represented visually using strong typography and bold graphics. One fact leads seamlessly into the next until we are told at the end of the commercial that “Eurex OTC Trade Entry and Clearing Services offer the flexibility of trading OTC, with the security of a CCP”. We’re still not entirely sure what this means, but it sounds impressive and no doubt market traders watching Bloomberg will sit up and take note!
Keep an eye out for the advert, which can be seen in rotation now on Bloomberg TV (Sky Channel 502, Virgin Media 609).