Pan Macmillan UK call upon Digital Marmalade to film charity event
Fri 15 Apr 2011
Pan Macmillan UK is one of the largest general book publishers in the UK, with imprints including Kingfisher, Macmillan Children's Books, Young Picador and Campbell Books.
Arguably one of their most popular titles is ‘The Gruffalo’ which has sold over 10.5 million copies and continues to sell hundreds of thousands of copies every year. It’s no surprise then that The Gruffalo can draw a huge crowd when he appears in public! That’s why Comic Relief teamed up with him to put on a show at Westfield Shopping Center in West London.
As publishers of the book, Pan Macmillan helped organize the event and called in Digital Marmalade to film all the excitement. It was a non-stop day of action with tons of activities for children and three appearances by the Gruffalo accompanied by celebrity radio Djs Edith Bowman and Shaun Keaveny.
With plenty of footage in the can, the edit was carefully pieced together to create a real sense of what the event was like. As well as a full length edit, a shorter version was created giving Pan Macmillan the option to use the video in a variety of ways depending on the environment and audience.
Pan Macmillan were thrilled with the results, so if you have an event that needs filming why not give us a call?