Wow! This years’ Great Outdoors site and campaigns have create circa 12,000 leads for Fusion since Easter! That’s a couple of thousand potential new members a week responding to Fusion’s initiative to get people enjoying exercise outdoors.
Great Outdoors – www.gofusion.club – was initially launched in the spring of 2014 and is a campaign microsite that shouts about all the outdoor activities Fusion offers, hopefully enticing people to become members.
In 2015 it had a major makeover, and this year we added 2 new pages that proved so successful on Fusion’s New Year campaign, Find Your Fusion (What Are You Waiting For?). These pages were an ‘Free Day Pass’ form that automatically sends the customer a pass to try out the facilities, and also a share with a friend form. By building the free pass into the site, the customer is no longer directed off to a campaign page, and there is less reliance on the busy centres to respond to the enquiries from the site.
As well as this, Fusion have also been pushing traffic to the free pass page via their trusty campaign tool, so this year we’ve seen really good take up on this Great Outdoors campaign as whole.