The Spirit of London Awards, developed by the Damilola Taylor Trust, come to a dramatic climax on Friday 27 November, following an extensive digital campaign spearheaded by multimedia company Digital Marmalade.
The campaign centres on celebrating all that is good about the young people of London and highlight the positive achievements of these unsung heroes. Digital Marmalade created and managed all aspects of the digital campaign – from developing brand identity through to managing third party relationships and design and construction of the website. The project also included developing a range of campaigns on social media groups across Bebo, MySpace and Facebook, to raise awareness and get young people involved.
The intention was to create a look and feel for the whole campaign which told a story and established the Awards as a credible venture. Iconic and memorable images of London form the backdrop of the campaign, to help convey the passion and pride of everyone associated with the project.
The team also co-ordinated tremendous support from other mediums such as The Sun newspaper, Choice FM and all the London Boroughs. The Spirit of London Awards brand also featured on an accompanying charity single, sung by Robbie Craig and the ACM Gospel Choir.
The website received over 3,500 nominations in total for nine award categories which included Young Hero, Achievement Through Sport and Positive Role Model of the Year.
The ceremony itself was a huge success and saw incredible performances from many artists including Alexandra Burke, Lemar, Diversity and Speech Debelle. Boris Johnson gave a speech praising the efforts of all the nominees and after receiving his “London Legend Award”, Michael Caine said in his acceptance speech, “This is the greatest honour I have received as it is not voted for by the film industry but by the young people of London.”
What a night and what a successful project to be involved in!