After the launch of Total Football earlier this year, it was time to turn focus to New River, the main fitness facility on the same site.
New River Sport & Fitness, formerly White Hart Lane Community Sports Centre, is currently undergoing a complete renovation to be finished later this year. To keep their digital presence in line with their new state of the art facilities, Fusion engaged us to build a new website that would enable to them to show off the centre as much as possible.
Fusion wanted the site to be clean and bold in terms of design, with simple navigation. Their branding agency sent guidelines and we worked up a design based around the use of striking large images on the homepage and in the ‘Your Club’ section – the design compliments the images rather than distracting from them by being functional but attractive.
We also built Fusion a CMS in Marmalade suite to allow them to manage all the site content they need. They can change the homepage promotions and buttons depending on what they want to focus on, add and change sections in Your Club, manage membership details and prices, add news and events, and create custom pages to link to from such as directions, or information about Total Football.
The CMS is incredibly flexible, allowing them to take charge of the site and keep it current without needing to get us involved.
New River has inspired us and Fusion to look at other centres and how their sites can be improved, so we hope to share more news with you soon!