Yell integrates web marketing with key business partners
Sat 31 Jul 2010
Yell.com has joined forces with two of its key business services partners to provide more online expertise geared to the marketing needs of small firms.
Fresh website landing pages for customers of Pitney Bowes and Fasthosts have been designed and integrated alongside Yell.com to attract business enquiries about its new media capabilities.
The Pitney Bowes activity is using a selection of ads within the checkout page of its website to encourage click-through response while a co-branded email with links will be distributed to a customer database of Fasthosts.
Both campaigns have also needed Digital Marmalade’s technical team to design the landing pages to be compatible with the partner websites.