Explore our web design and development services
From fintech to travel, B2B to B2C, iOS and Android native apps to large-scale web applications, Digital Marmalade has refined and perfected an approach to web development services that delivers results.
Strategic briefing
The initial phase of every project plays a vital role in the success of our web development services.
We begin by building a shared understanding of what needs to be achieved, through a series of key stakeholder meetings. Here, we review briefing documents, discuss strategic goals, top level priorities, constraints, motivations and budgets in a collaborative setting. This helps to ensure that the project is set up for success from the very start.
At the end of this phase...
Every project is different and this process helps us shape and agree the best approach to the subsequent Discovery phase, and allows us to identify:
- Project Roles
- Team Responsibilities
- Required planning meetings
Discovery & prototyping
The discovery and planning phase gives us the opportunity to review in detail and construct a comprehensive picture of your full requirements. This is a critical step in shaping effective web development services, enabling us to make informed decisions based on strategic goals and identified performance indicators.
The interactive wireframes serve as a detailed project blueprint for the designers, developers, and management team to follow.
Our project team will work through the research notes and prototypes to identify and set out:
- A minimal viable product
- A short-term tactical feature set
- A long-term strategic feature set
- A prioritised list of deliverables
- The technical architecture
- A roadmap and rollout strategy
- Project timelines and cost estimates
- Measurable project KPIs
UX & UI design
Our design team will take the wireframes and transform each user interface into a responsive design that is in keeping with your brand and provides a consistent user experience across all platforms, be it a desktop computer, smartphone, or tablet.
As part of our wider web development services, we know that design is about more than just aesthetics. When constructing user-friendly websites or applications, we collaborate with you to tailor the information architecture, navigation labels, and content treatment to ensure they offer optimal user journeys and support strong search engine rankings. It's the details that make systems engaging and enjoyable to use, our designers will add simple interactions and effects to create interest, enhance content, provide feedback, and generally improve the user experience.
Software Development
Over the last 25 years, our teams have developed the expertise to deliver some of the most ambitious and innovative mobile applications and web platforms across a wide range of business sectors. This experience underpins the quality of our web development services today.
You will be assigned a dedicated project manager who will serve as your primary point of contact throughout. The project manager will organise and facilitate regular steering meetings, oversee production cycles (sprints), coordinate activities between the delivery team, third parties, and your internal team, manage change requests, report progress, and keep track of budgets.
Digital Marmalade takes a flexible yet pragmatic approach to testing and Quality Assurance (QA), tailored to the needs and budgets of our clients. To reduce the probability of mistakes, we use a combination of automated and manual testing. For some projects, we employ a Test-Driven Development process from the start, with clearly defined test cases and acceptance criteria based on the wireframe prototypes. Continuous integration and regression testing also play a key role in what we deliver.
Ready to build something exceptional?
Whether you're starting from scratch or need support with an existing platform, we'll guide you through every step of the website and software development process.