Fusion Lifestyle have gone live today with a brand new high intensity fitness class at their Southgate centre - INTENCITY.
Digital Marmalade have built a site to match the not only stylised the look and feel of the class location - dark, moody, slightly mysterious - but also complimenting the movement and pace of the adrenaline fuelled class.
With a simple black, red and white colour scheme, the website also has a looping video (shot by DM) on the homepage to immediately grab the attention of the new brand of gym goer who are looking for fast, intense classes, getting the most from their short workouts as possible. It gives a taster of what they can expect, without giving too much away, highlighting the use of heart rate monitors and specialist equipment.
Users can book the classes through the site, get the latest news, find out the key benefits of HIIT training and get more info on the types of classes on offer. Two more centres are to be added to the site later in the year as Fusion expand the concept, which is already a huge success.
The Intencity microsite concludes a busy summer for DM working with Fusion to evolve their online presence and promote their key areas - Swim School, free passes, and school holiday activities - to a wider audience.
We've tried the class, it is certainly intense! Have a look at the website - http://www.intencity.club/ - and get down there and try it yourself!