Strategic Briefing
At Digital Marmalade, we believe that the success of any digital project begins before a single line of code is written.
Strategic briefing is the first and most critical step in aligning your objectives with a solution that delivers real value, for your business, your users, and your team.
As a digital design agency, this phase gives us the chance to listen, challenge assumptions, and shape the direction of the project from day one.
Building a Clear Foundation
Every organisation is different. That's why we start by creating a shared understanding of what success looks like for you.
Through a series of structured stakeholder meetings, we:
- Review any briefing documents and supporting materials
- Clarify your business goals, constraints, timelines and priorities
- Identify risks, challenges, and dependencies
- Discuss budget and resource expectations
This stage isn't about ticking boxes. It's about asking the right questions, making sure the right people are involved, and setting your project up for success from the start.
What's covered in a strategic briefing?
This is a collaborative process designed to reduce ambiguity and increase confidence. We focus on uncovering what matters most so the project can move forward with clarity and purpose.
During the strategic briefing phase, we define:
- Project roles and responsibilities
- Key planning milestones and required meetings
- The scope of the Discovery phase
- Early indicators of success
This gives both sides a clear understanding of the journey ahead and ensures your internal teams are aligned from the outset.
The outcome: clarity, direction, and momentum
By the end of the strategic briefing, we'll have a shared, documented understanding of what your project needs to achieve and how we're going to approach it.
That includes a refined scope for the next stage, agreed responsibilities, and a delivery model tailored to your organisation.
It's not just a planning session; it's the foundation of a successful partnership with a digital design agency that's invested in getting it right from the start.
Ready to get started?
If you're thinking about a new digital product or platform, the strategic briefing phase is where to begin. Let's define your goals, align your teams, and map the way forward.