The ChapelThe UK's Most Inspiring Hairdressing Brand
Digital Marmalade has been working with The Chapel since 2001, they are our oldest client and we’re very proud to have witnessed The Chapel grow from its first salon into the award winning, highly respected company it is today. Over the years we have created a series of visually rich websites that have managed to help position The Chapel as a luxury brand.
We're thrilled to have won the 'Website of the Year' in the British Hairdressing Awards three years on the run.
Multi Award Winning Website
The Chapel provide an award-winning hairdressing experience through a blend of expertise, service, and style. The Chapel Group consists of four beautiful salons, each carrying its own unique charm: from the once 19th century Baptist chapel in picturesque Tunbridge Wells to the Islington salon right in the city’s creative pulse.
The Chapel has always focused on the detail and being the best in every aspect. The responsive website had to reflect this philosophy. Every page has been designed to present its content in the best possible way through a combination gorgeous photography, subtle animation and quality writing.
Salon Microsites
The main Chapel website pulls together all the aspects of the brand encompassing its salons, products, people and expertise. Each salon has an integrated microsite featuring distinctive photography, interactive tours, team profiles, directions, pricing and appointment scheduling.
The team at Digital Marmalade have consistently provided us cutting edge features for our website, not only that but the site always stands out as beautifully designed and visually easy on the eye. It's rare to find a company that can design well and build the feature set you require. With simple to use Content Management System our marketing team can quickly and easily make the amendments we require. That's why we keep coming back to them, time and time again.
Feature Rich Content
The Chapel website is packed full of informative features, including The Chapel TV, a collection of videos providing hair and beauty advice and industry expert insights.The Chapel blog brings together fashion trends, product information and style tips.
Chapel Products and Online Shop
A new addition to The Chapel’s portfolio is its own fragrance product range. Three fragrances have been developed to reflect the time of day: Oparus for morning, Mellifera for afternoon, and Noctula for night. Each fragrance is available as three luxury products – candles, hand creams and pulse point fragrances. All espouse the benefit of taking some time for yourself through transforming both person and environment into a space for rest and reflection.
The website now features a products section that not only sells each item but tells the story behind the fragrances. Beautiful imagery, subtle animation that reacts to the tilt of a device or position of a cursor, ambient background noise, and quotes that reflect the importance of using time wisely all combine to help perfectly complement the luxurious nature of the products.
Fully Content Managed
The Chapel team are able to fully control the content throughout the website from pricing through to team profiles. The website is built on our bespoke content management system (the Marmalade Suite).
The shop section features live sales reporting and stock levels, custom delivery messaging, discount voucher management and post purchase customer communications through MailChimp integration.